Sweden is a paradise for nature enthusiasts, but its appeal goes far beyond the outdoors. Viking ruins, medieval castles, and ancient stone circles reveal a rich historical heritage, while indigenous traditions and a thriving food scene add even more depth. Whether wandering Stockholm’s cobbled streets or venturing into Sweden’s wild expanses, visitors will find a destination as diverse as it is rewarding.
Stockholm, a vibrant and captivating city, is the perfect gateway to Sweden. Here, Scandinavian style is woven into the architecture, design, and culture. Beyond the capital, the country unfolds with awe-inspiring natural landscapes, from rocky archipelagos and frozen wonderlands to dense forests and the magical Northern Lights.
Abisko National Park: Located 200km inside the Arctic Circle, this pristine wilderness in Swedish Lapland is one of the best places in the world to witness the Northern Lights. Visitors can enjoy husky safaris, snowmobiling, and a visit to the renowned Aurora Sky Station.
Gothenburg: Set along the Göta älv River on Sweden’s west coast, Gothenburg charms with Dutch-style canals, leafy boulevards, and a vibrant food scene. Its historic churches and museums make it a cultural treasure.
Icehotel: In the heart of the Aurora zone, this world-famous hotel is rebuilt each winter from the natural ice of the Torne River. Each suite is a unique work of art, hand-carved by international artists, offering a once-in-a-lifetime stay beneath the Northern Lights.
Stockholm: Spread across 14 islands connected by more than 50 bridges, Stockholm has both historic beauty and modern design. Highlights include the Nobel Prize banquet hall at City Hall, the world’s first open-air museum, and the must-visit ABBA Museum. Nearby, the vast Stockholm Archipelago stretches across nearly 25,000 serene islands.
Ystad: On Sweden’s southern coast, Ystad enchants with cobblestone streets, medieval churches, sandy beaches, and a history dating back to the 11th century. Often described as one of Sweden’s most scenic towns, it offers charm and heritage.
High season in Sweden runs from mid-June to August, when summer days and festivals create the most popular time to visit. The shoulder season in September and October brings colourful forests and fewer crowds, though some attractions close as winter approaches. From November through May, Sweden transforms into a winter wonderland, ideal for winter sports, Christmas markets, and the chance to witness the Northern Lights.
Currency: Swedish Krona (SEK)
Language: Swedish is the official language, while Finnish and Sami are also spoken. English is widely understood.
What makes it special:Sweden has world-class cultural highlights and countless hidden gems. From its celebrated design and music exports to its cosy coffee culture known as fika, the country offers a wealth of experiences that go far beyond its iconic furniture and fashion.
Social customs: Swedish traditions are closely tied to the seasons, with summer festivals especially treasured after the long, dark winters. Many celebrations also reflect the farming year, marking planting, harvest, hunting, and fishing.
