Morocco captivates with its vibrant culture and charm, where souks, ancient medinas, and dramatic desert landscapes converge in a melting pot of Arab, Berber, African, Islamic, and European influences. From the snow-dusted Atlas Mountains to the vast Sahara dunes and the breezy Atlantic coast, the landscapes are as diverse as its cultural influences. Explore majestic kasbahs, barter for artisan goods, and pause for mint tea in a riad courtyard. Whether discovering imperial cities or remote desert villages, Morocco offers a journey that’s immersive, authentic, and unforgettable.
Ait Ben Haddou: A striking example of traditional Moroccan architecture, this UNESCO-listed red mud-brick ksar has stood for centuries at the edge of the High Atlas Mountains. Its well-preserved Kasbah and dramatic setting have made it a favourite filming location for international films and a must-visit for lovers of history and cinema alike.
Fes: Fes is known for its sprawling medina, home to more than 9,000 winding alleys and bustling with life. The city’s artisan heritage lives on in workshops crafting leather, ceramics, silk, metalwork, and more, offering visitors a fascinating look into Morocco’s traditional industries.
Jemaa el Fna Square, Marrakech: The beating heart of Marrakech, this lively square is a hub of market stalls, street performers, and food vendors. By day, it’s a maze of spice shops and traditional wares; by night, it transforms into a vibrant open-air theatre of music, storytelling, and cultural encounters.
Merzouga & the Sahara: The gateway to the Sahara Desert, Merzouga offers a truly magical experience. Spend a night in a luxury tented camp, ride camels across the dunes, and watch the colours of the sand shift with the light. Sunrises and sunsets viewed from the top of the dunes are nothing short of unforgettable.
Todra Gorge: Nestled in the High Atlas Mountains, Todra Gorge features dramatic limestone cliffs and winding river canyons. It’s a favourite among hikers and photographers, offering natural beauty, cool shaded valleys, and opportunities for exploration on foot or with a local guide.
Morocco is a destination with year-round appeal, but the climate varies significantly by region and season. Winter (December to March) can bring snow to the High Atlas Mountains, offering opportunities for winter sports. Summer (July and August) tends to be very hot, especially inland, with temperatures in cities like Marrakech and Fes often exceeding comfort levels for sightseeing.
The most pleasant times to visit are in spring (March to June) and autumn (September to November), when the weather is warm but moderate, and the skies are typically clear, ideal for exploring cities, mountains, and desert landscapes alike.
Currency: Moroccan Dirham (MAD)
Languages: Arabic is the official language, but French and English are widely spoken, especially in tourist areas.
What makes it special: Morocco enchants with its Arab, Islamic, Berber, African, and European influences. From the snow-dusted peaks of the Atlas Mountains and the vast Sahara dunes, to the labyrinthine medieval medinas and tranquil riads filled with fountains and tiles, the country is a sensory tapestry. Discover rich crafts and culture, centuries-old fortresses, and the warmth of Moroccan hospitality - often served with a cup of mint tea and a smile. The flavours of Moroccan cuisine, infused with spices and slow-cooked delicacies, add another beautiful layer to its experience.
Social customs: Moroccans value warmth and hospitality, and greetings are often leisurely and personal. Expect conversations to begin with questions about family and well-being before getting to the point. Handshakes are the standard greeting between people of the same gender, while interactions between men and women are generally more reserved. If you're invited into a home, it’s customary to bring a small gift, such as pastries, dried fruit, or flowers, as a gesture of appreciation.
